'Eurovision brings €134 million worth publicity'

'Eurovision brings €134 million worth publicity'
Eurovision Song Contest drew extra attention to Norway. Photo: Eurovision.tv
Oslo, Norway -

As always suspected, the Eurovision Song Contest brings the Host Country and Host City a lot of promotion. The local tourist boards counted the numbers and are very pleased with what they found.

Norwegian and the Oslo Tourist Board are very pleased with the results of Europe's favourite TV-show due to the huge amount of free publicity, the fan site, 3minutes.me writes.

Innovation Norway counted the number of total TV-reports about Norway and Oslo and the number resulted a staggering 10,000 programmes all around Europe!

The organisation, Visit Oslo puts this number into a better perspective, saying it's worth about 134 million euros worth of publicity to Norway. And also, they see the amount of tourists coming to Oslo increasing.

The 55th Eurovision Song Contest was held in the Norwegian capital of Oslo last May, with a total of three shows - 2 Semi-Finals and a Grand Final. The event brought thousands of journalists and fans all over the world to the event in addition to the 39 delegations from participating countries.


There are 3 comments

Your comment is very welcome! Those not in line with the Terms of Use of this website will be removed by a moderator, and could lead to blocking your MyEurovision account. Reactions are only allowed in English and French.

Note that it can take a couple of minutes for your comment to appear here, it will appear immediately on your MyEurovision profile page
  • Posted on 27 July 2010 at 14:22
    a brilliant time had in Oslo but everything is just far too expensive for anyone living outside of Scandinavia! report to the moderator
  • Posted on 27 July 2010 at 00:41
    A bit of the Eurovision atmosphere tonight in Barcelona because the opening ceremony of the European Championship of Athletics, and event that will give around 40 million euro to the city. Something similar could be organised in Barcelona if Spain wins Eurovision...who knows. report to the moderator