Baku 2012: Light your fire!

Baku 2012: Light your fire!
Theme art for Baku 2012. Photo: EBU/Ictimai TV
Baku, Azerbaijan -

The motto for the 2012 Eurovision Song Contest is Light your fire! Along with the slogan, the theme art for the contest was presented in a spectacular show coming live from Baku, Azerbaijan, the Host City of the upcoming edition of Europe's favourite TV show.

If the 2011 contest took place under the slogan Feel your heart beat!, Baku 2012 will go into the history books under the motto Light your fire!

Azerbaijan has been known as the Land Of Fire for a while now and the symbol of fire and flames is used extensively across the country. The people of Azerbaijan also take great pride in this association with fire.

"Since the dawn of time, mankind has come together around fire to communicate through the telling of stories, song and dance. The Eurovision Song Contest is where people come together to celebrate and communicate through song and dance," the creators explained the idea behind the theme art.

All of that can be seen visually in the theme art of the 2012 edition of Europe's favourite TV show. By the way, if you look at the main symbol closely, you can see much more in it, than you'd expect at first glance. See for yourself below!

Since 2004, the Eurovision Song Contest has a generic logo where in the heart of it the flag of the host country is displayed. However, every year the European Broadcasting Union (EBU) invites the Host Broadcaster to create the visual identity to support the logo.

The visual side of this year's contest was designed by London-based branding company Turquoise.


There are 128 comments

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  • Posted on 3 February 2012 at 23:19
    Realy waiting this years eurovision.Hmm...Whats gonna happen in eurovision this year?
    Who win?Who lose?

    Well lets wait and see what ideas have came to Azerbaijan


    Greetings from Estonia report to the moderator
  • Posted on 1 February 2012 at 11:27
    Azerbaijan will light our fire! no doubts! ;) report to the moderator
  • Posted on 1 February 2012 at 09:09
    I'm one of warm and kind people from Azerbaijan ) report to the moderator
  • Posted on 31 January 2012 at 13:55
    There are 7 billions people in the world and all of them have different tastes and preferences. Of course that in one side, people like logo and slogan, in other side - they don't. And rest one with indifference.
    For me, it nice, simple and stylish. It shows that Azerbaijan is land of fire with warm and kind people! report to the moderator
  • Posted on 30 January 2012 at 16:34
    At first I didn't like the theme art for this year, because my favorite of all time is still Moscow 2009. But now I like it because it's a different look from past years. Can't wait for the theme art in action during the shows! report to the moderator
  • Posted on 29 January 2012 at 18:06
    I`M SURE,I`LL LIGHT MY FIRE................. report to the moderator
  • Posted on 29 January 2012 at 17:56
    I just ADORE new logo
    and the theme of this ESC
    when I saw it for the first time I just thought about Azerbaijan! This flower is so beautiful and reminds me Asian motives. And also this fire flower is the symbol of the main thing in Azerbaijan by the way Im proud that the winner is this country! They deserved it ! report to the moderator
  • Posted on 29 January 2012 at 16:39
    Great motto and logo, and all the people who are saying its cheap, I think fire is the best for Azerbaijan. Google it and you'll see what I mean :) report to the moderator
  • Posted on 29 January 2012 at 13:49
    This logo is great, good job Azerbaijan, I like it!

    ......and good luck to all countries!!! report to the moderator
  • Posted on 29 January 2012 at 11:23
    For Me This Could Be The Best Eurovision Ever. Well Done Azerbaijan. You Deserved To Host It As You Did When You First Entered The World Of Eurovision. Congratulation. Loving The Logo :) You Lit My Fire report to the moderator
  • Posted on 29 January 2012 at 00:35
    We're ready to light our fire. C'mon we champ at the bit to see this glamorous show series during one week. Oh God, one week is really insufficient time period for us. Anyway we're sure that Azerbaijan will be one of the best host country throughout the history of Eurovision. Good luck :) report to the moderator
  • Posted on 28 January 2012 at 20:31
    I love it! Light your fire, Europe! :))))))) Welcome to Azerbaijan! :) report to the moderator
  • Posted on 28 January 2012 at 14:35
    How I would like to be there in May :( report to the moderator
  • Posted on 28 January 2012 at 08:14
    I like this design- logo and slogan very beautiful and fashionable !
    Greets from Russia =) report to the moderator
  • Posted on 28 January 2012 at 08:11
    EUROPE TONIGHT AT 20.15 STARTING THE HUNGARIAN SEMI FINAL AT DUNA WORLD AND MTV and it will be webcast.PEOPLE CAN VOTE FROM ALL EUROPE,AUSTRALIA,AMERICA,SOUTH AMERICA,AFRICA ETC. BY SMS report to the moderator