Oslo 2010 theme revealed: Share The Moment

Oslo 2010 theme revealed: Share The Moment
Press conference of the presentation of 'Share The Moment'
Oslo, Norway -

Another big milestone has been reached in the lead up to Oslo 2010. Moments ago, Norwegian broadcaster NRK revealed the theme art and slogan for the upcoming Eurovision Song Contest at a well-attended press conference. Next year's running of Europe's favourite TV-show will be constructed around the theme 'Share The Moment'.

The theme art design of the 2010 Eurovision Song Contest was designed by the award-winning Norwegian design firms Gosu, Handverk and Snøhetta, based on a detailed brief of NRK.

During the press conference, Executive Producer Jon Ola Sand of NRK explained why they chose for 'Share The Moment'. Svante Stockselius, Executive Supervisor of the contest on behalf of the EBU, told the press that he "never saw a host broadcaster being this well prepared at this time of the year".

"We want to share the Eurovision Song Contest, rather than just broadcast it," Hasse Lindmo, TV-producer of the contest for NRK, said to Eurovision.tv. "One particular thing that makes the Eurovision Song Contest such a unique event is the fact that it's the only time of the year in Europe that some 125 million people are doing exactly the same thing, at exactly the same time. Whether you're in Iceland or in Armenia, in Portugal or in Finland. Or here in Oslo," Lindmo explained. "What do some 125 million people look like? That was one of our main questions."

The coloured spheres represent gathering people and the diversity of emotions surrounding the Eurovision Song Contest.

The theme 'Share The Moment' will be closely embedded into the two Semi-Finals and the Final of the 2010 Eurovision Song Contest, as well as in the events in the weeks and months leading up to it, such as the draws, the Heads of Delegation meeting in March, the welcome reception in mid-May and after-parties.

Also, check out, what happened today in our article about the Host City Insignia Exchange!

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  • Posted on 30 May 2010 at 15:33
    Does anyone who was the "sound choir" that performed with Quick in the second semi final? Thanks report to the moderator
  • Posted on 30 May 2010 at 10:48
    El mejor Eurovision in many years....Gracias Oslo !!!

    BTW where can I download the theme song ?

    thanks report to the moderator
  • Posted on 25 May 2010 at 22:45
    RUSSIA-WE LOVE PETER NALITCH&FRIENDS!!! report to the moderator
  • Posted on 20 May 2010 at 18:43
    hi, from spain, la cuna de zp. report to the moderator
  • Posted on 15 April 2010 at 16:43
    bonjour a tous les fans de l eurovision savez vous qu une eruption volcanique en islande perturbe le trafic aerien celles ci pourrais durer de plusieurs semaines a plusieurs mois.....en esperant que l arrivee des concurrentsb de toutes l europe et des fans puisses se faire....do you know if the problem can interfer with the contest report to the moderator
  • Posted on 11 April 2010 at 10:20
    They stole the theme from Red Lobster Restaurant's theme 5 years ago "Share the love".....Ok it's a joke, but that's what Eurovision is also...A big Joke !!!
    The voting process is really disgusting. It's al political. And that goes to my country Albania which all the time gives Greece 12 points regardless of the quality of the song.
    That is just an example...all other countries do the same. I don't blame Italy for not participating in Eurovision most of the time. report to the moderator
  • Posted on 27 March 2010 at 15:43
    better than the theme of the last year. I really like it report to the moderator
  • Posted on 24 March 2010 at 17:44
    Absolutely love this theme and logo - simple is so much better - well done!!! report to the moderator
  • Posted on 15 March 2010 at 21:26
    I love it! The Eurovision in Serbia was also amazing looking! report to the moderator
  • Posted on 1 March 2010 at 11:21
    @nikola anicic, Eurovision In Belgrade was the best , Moscow was... well... worse than Belgrade x] report to the moderator
  • Posted on 11 February 2010 at 01:21
    The theme SHARE THE MOMENT is excelent but logo is too simple......I hope that stage will be better......MOSCOW 09,BELGRADE 08 was the best ESC EVER!!!!!!!!!!!!!!!!!!!!!!!!! report to the moderator
  • Posted on 9 February 2010 at 17:05
    I really don't understand why everyone cares so much about the logo? Personally, I have high expectations to the show, hope I won't get disappointed :) report to the moderator
  • Posted on 17 January 2010 at 21:58
    It's a very good theme, but pedrokas is right, this is a little bit copy, and I don't realy like the pink.. But however, I'm waiting for the place's design, and I hope, we'll see something extraordinary in the next year. report to the moderator
  • Posted on 19 December 2009 at 17:06
    what a zeitgeist transferred by logo and slogan! cool cool cool - thatz what i was expecting by nordic artists and designers. thank you!! report to the moderator
  • Posted on 18 December 2009 at 21:08