Loreen fills the Baku Crystal Hall with Euphoria

Loreen fills the Baku Crystal Hall with Euphoria
Loreen performing Euphoria in Baku. Photo: Andres Putting (EBU)
Baku, Azerbaijan -

It was time today for the bookie's favourite, Sweden, to hit the stage of the Baku Crystal Hall. For this, the first rehearsal of Loreen and her song Euphoria, there was much expectation around it by both the fans and the media.

The stage of the Baku Crystal Hall goes all dark. There's a platform in the middle of the stage, and up on it we find Loreen, the singer that represents Sweden at this year's Eurovision Song Contest.

Their song starts with a halo of mystery before it builds up into a Euphoria created by an energetic beat, the snow falling in the projections and on the stage and the unique performance of Loreen.

The backstage

We met with Loreen backstage as she finished her microphone check: "I'm glad to finally be here in Baku". Does she feel the pressure of being the bookies favourite? "No... but then again, I say everybody it's a favourite, to me" and then she adds "I'm flattered, I'm grateful, but we all have the same chances, we never know how it's going to go, so [...] I'd say that we're all winners!"

Did she have time to listen to all of the fellow competitors? "Time was a problem indeed for that matter, but I have now watched and listened to some of them".

The Press Conference

Loreen made her first appearance on the Swedish selection, the hugely popular Melodifestivalen, last year with My Heart Is Refusing Me and had a summer hit with it. She wasn't disappointed so she agreed on coming back this year to perform Euphoria which has turned out to be an enormous success not only in Sweden but already in some other countries.

The Head of the Swedish delegation Christer Björkman, a Eurovision performer for Sweden himself, back in 1992 confirmed that Euphoria achieved the biggest victory in the national competition since the introduction of televoting in 1999.

this response I'm getting is more than I could ever imagine. But here we are all creators, we are all good in what we're doing

Loreen is from Moroccan descent, "When I perform I'm almost like in a trance, and I imagine that might come from my Moroccan roots. I put my heart and my soul into this, so what you see is basically all that I have".

Why people are so fascinated? "It's very theatrical, there are no effects, it's just me and the stage. Then my dancer represents the male and I represent the female in a contrast of black and white that I like very much. It has this nerve, and well, I'm not sure, because I can't speak for you guys, but I think that's the reason why people enjoys it so much". Loreen followed this by singing an acapella performance of her hit from last year, My Heart Is Refusing Me.

For Christer it is clear: "Loreen will make the difference. she has already added value to a good song, and that for me is a specific sign that she has this distinctivness". A journalist asked him if she'd come back in case of a victory, like Lena did for Germany in 2010 and 2011 "well, first we have to pass to the Final and that's a question for next year... we'd have to find a song that's better than this one, and that is difficult"!

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  • Posted on 27 May 2012 at 00:29
    Congruts to sweeden ... lots of love from Cyprus!!! Stockholm 2013 Can't wait ... amazing show in Azerbaijan i don't espect that from azerbaijan <3 report to the moderator
  • Posted on 23 May 2012 at 10:31
    There is some very fierce ladies in the finals this year..But I do believe that the real fight will be between Spain and Sweden.
    Regardlessly of placement, Loreen will make one hell of a show.
    I mean, all the artists are great this year, but Loreen gives her show that edge that will turn heads. Love to her <3 report to the moderator
  • Posted on 22 May 2012 at 20:32
    Loreen is distinguished from others, but I think that Sweden don't win this year.... it's one of the best song but.... 10 points from me.. :) report to the moderator
  • Posted on 21 May 2012 at 22:05
    Sounds like a lot of other current club anthems. Somewhat derivative. Also I'm not sure if that's what appeals to Eurovision viewers who can be older and more traditional. I think a ballad will win (again) this year.... report to the moderator
  • Posted on 21 May 2012 at 21:29
    Sweden has to win this year, this is the best song. 12 points from me report to the moderator
  • Posted on 21 May 2012 at 20:10
    Professional singers don't usually belt out their voices that much during rehearsals, 'coz they are preserving their energy for the upcoming live ESC contest. I don't think that Loreen will use similar outfit like she was wearing in her song rehearsals. Either way, let the message of her song be heard, instead of focusing too much on her outfit.

    Good Luck to all ESC participants!!!

    Loreen is simple and a very humble person.
    ....a good example for the youth...
    I love her voice, because her genuine music reflects her personality. report to the moderator
  • Posted on 21 May 2012 at 15:24
    finally a country that doesnt change the original concept^^
    i love the snow scene <3
    she look like in euphoria all the time :D
    good luck report to the moderator
  • Posted on 21 May 2012 at 14:00
    I love sweeden ... it has the best participants last year eric , this year Loreen , i like Euphoria and i am sure that it'll be at the top 3...!!!! report to the moderator
  • Posted on 21 May 2012 at 12:06
    It seems that Loreen will change her clothes for the semi-finals on Thursday after complaints from fans and other people for her new clothing outfit report to the moderator
  • Posted on 20 May 2012 at 11:56
    actuación mediocre, lo importante es el directo y en lo que se refiere a él en esta actuación no vale nada. nada original la puesta en escena ya que repite la misma que en la actuación en la final de su país. me gustaba la canción pero me ha decepcionado mucho el directo. quedara en el topo 5 pero no creo que gane. report to the moderator
  • Posted on 19 May 2012 at 21:05
    Jag gillar inte den här låten, det bästa på marknaden. report to the moderator
  • Posted on 19 May 2012 at 20:57
    The song is not bad, but there are other songs and artists better. Perhaps you have been given too much publicity. Vocally, Loreen is mediocre, the letter is normal, only the music is what stands out a bit, but little else.
    What if I like and pretty is the staging is spectacular.
    This is a personal opinion and probably wrong. report to the moderator
  • Posted on 19 May 2012 at 01:29
    This is just wonderful. The light is great, the stage is great, and the snow and LED-backgrounds as well. The Baku team have to work on the sound. But for a first rehearsal it's just perfect. Can't wait for Loreen to do it in her new outfit in the second rehearsal. Good luck Loreen, we (Sweden) are so proud of you! report to the moderator
  • Posted on 18 May 2012 at 20:37
    Gmilaz From Canada, I think the camera angles and the light and the eco- sound was not to Loreens plus in 1 rehearsel, but that is not her fault. I hope that the light and camera will be better next time. If it isnt I will start to think someone or some will try to make her look less good on purpose. report to the moderator
  • Posted on 18 May 2012 at 19:45

    Can`t agree more.In addition,this song is as much put forward by the swedish lobbyists as they at the same time spread propaganda against their main competitors by setting the low blows. report to the moderator