Schwarzkopf becomes Official Beauty Partner of Eurovision 2016

Schwarzkopf is a long-standing partner of the Eurovision Song Contest Schwarzkopf
Geneva, Switzerland

Schwarzkopf, one of the world’s leading beauty product companies and sponsor of 5 previous Song Contests between 2009 and 2014 was announced today as the Official Beauty Partner of the 2016 Eurovision Song Contest.

Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest said “Schwarzkopf has been a loyal partner to the Eurovision Song Contest for a number of years and we are delighted to welcome them back in 2016. Schwarzkopf is one of Europe’s top brands and through this partnership we will be able to showcase another round of sparkling performances”.

As the Official Beauty of the Eurovision Song Contest, Schwarzkopf has been granted extensive pan-European association, event, media and new media rights for the upcoming events in Sweden.

“It is with great pleasure we announce that we continue the great partnership between the Eurovision Song Contest and Schwarzkopf. Eurovision Song Contest is truly a creativity arena where there is a possibility for participants to communicate their aesthetic language in all parts of the performance. Creating and making the artists' visions into reality is something we love. With more than 100 years of experience in hair styling and with new market innovations every year, we are experts on hair and its expression”, says Catarina Tosic, Nordic Marketing Manager for Henkel Beauty Care Retail.

The 2016 Eurovision Song Contest is set to take place on the 10th, 12th and 14th of May at the Globe Arena and its surrounding arenas in Stockholm, Sweden. The shows will be co-produced by the Swedish broadcaster SVT and the EBU.


Måns Zelmerlöw and Petra Mede hosted the two Semi-Finals and Grand Final in 2016.

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