SVT to 'present artists' in postcards

SVT to 'present artists' in postcards
SVT will present personal moments of the artists in the postcards. Photo: SVT
Malmö, Sweden -

The postcards of this year's Eurovision Song Contest will be different compared to previous editions. This year's Host Broadcaster SVT want wants to use the films to present each artist instead.

Five teams with director, photographer and technical coordinator have started trips to Europe to meet with each artist. So far, the team has visited Iceland and their artist and on Thursday they're traveling to France and then to Italy.

"We will welcome all countries viewers and make them feel involved with the programs. In a way, we extend a hand to Europe - where viewers get to see "their" artist portrayed in their own country," says Sven Stojanovic, Creative Director and co-producer of the Eurovision Song Contest in Malmö.

"We want the programs to constantly move back and forth, from Malmö to Europe, and back to Malmö," he adds.

The best companies involved

After allowing several companies to pitch to produce the postcards, SVT chose Camp David. It's a film production company representing a number of talented directors who have won numerous awards at commercial festivals like Cannes Lions, Clio, Eurobest and Swedish Golden Egg.

"We have chosen a company that is best in the short narrative form, where you have 30 seconds to convey a message while dressed in a stylish package. Camp David has the ideas, experience and commitment needed to do something new and especially of the postcards," Stojanovic explains.

One of the most prominent companies in the visual effects in Scandinavia, Swiss International AB will be responsible for all 3D graphics in the movies. The company is the most awarded in the category of animation and visual effects in commercials.

SVT has also signed a deal with Broken Doll for all television graphics for the contest this year. They won numerous international awards for promotion, branding and design of video content

The company will be responsible for all the graphics in the box during the broadcasts, from nameplates and scoreboards for intros and bumpers. They will also design the butterflies for each country, Swiss will then animate those.

"SVT has worked with Broken Doll on several occasions. We have great confidence in them. They always have a good and clear vision, while they are both responsive and talented designers with high delivery reliability," Sven Stojanovic explains.


There are 24 comments

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  • Posted on 16 May 2013 at 23:38
    What are the names of those songs played during the postcard films? report to the moderator
  • Posted on 16 May 2013 at 23:37
  • Posted on 23 February 2013 at 10:24
    With all due respect to Norway and NRK .... but No... they did not fly around europe to record the artists in 1996... they recorded the artists eating norwegian food, in Norway and with norwegian flags... followed by the prime ministers from each country... and Ireland in the 90s did the same thing... all in Ireland... so I think that this will be slightly different... since it isnt so focused on the host country... good idea SVT! I am curious... :) report to the moderator
  • Posted on 22 February 2013 at 22:55
    that`s great;-) Like the idea a lot. I`m so excited, how Sweden will do the show... report to the moderator
  • Posted on 21 February 2013 at 16:49
    I think this is a great idea. The postcards have always been one of my favourite parts of the show (Especially in 2011, I thought they were adorable in a way!) and I'm sure I won't be let down this year by them! Good luck to everyone involved in them and if I may add, the ones for Iceland (As promoted in this article) are very nice, especially the one with the children and the two last ones. I love the horses and how breathtaking the scenary of the last one is. report to the moderator
  • Posted on 21 February 2013 at 12:22
    Louie Artur, please, respect for Uribarri please.. He has dea died a year ago, and, Its the only Spaniish comentator, if you don't like TVE's broadcast. See it without comentator in eurovision.tv report to the moderator
  • Posted on 20 February 2013 at 20:26
    that's a great idea! :) report to the moderator
  • Posted on 20 February 2013 at 10:55
    Really clever, a re-invention of the ‘postcard’. For once the postcard actually relates to the country/artists that’s about to perform. As a result commentators won’t need to say much during the postcard, unless they’re translating for their country. report to the moderator
  • Posted on 20 February 2013 at 00:32
    the hope of ESDM desperately :) report to the moderator
  • Posted on 19 February 2013 at 23:03
    That's very nice. :) report to the moderator
  • Posted on 19 February 2013 at 20:33
    This seems like a really good idea! It won't be as annoyingly boring as it was in Baku!! And we'll setill get to show some of Swedens traits when we show our song, which I think will be quite enough! report to the moderator
  • Posted on 19 February 2013 at 20:33
    NRK did this in 1996 ;) report to the moderator
  • Posted on 19 February 2013 at 20:28
    ¡I love this idea! report to the moderator
  • Posted on 19 February 2013 at 19:46
    So now they've gone back to the good old days of Eurovision? (i.e. pre-1990s.)
    Well I think it's a great idea :D report to the moderator
  • Posted on 19 February 2013 at 19:42
    Yes, it already sounds better! I'm just surprised Sweden was the first to think of this. Though Norway did do something slightly similar, I think it'll be MUCH better than the tourism postcards.

    Germany and the others were interesting, but Azerbaijan was.... well, at least we know that you can color eggs in Baku... report to the moderator